Innovate UK’s Net Zero Living Programme: Fast Followers Competition Briefing
Innovate UK Business Connect 
The Net Zero Living programme provides support to local authorities, their partners and communities to overcome non-technical systemic barriers to the scaling and adoption of net zero solutions.
The Fast Followers competition will support local authorities in up to 20 places, over 2 years, and fund a dedicated Net Zero Innovation and Delivery officer role to further develop net zero delivery plans and improve delivery pathways, which will in turn enable adoption at scale of innovative products and services.
Further details at:
https://iuk.ktn-uk.org/events/innovate-uks-net-zero-living-programme-fast-followers-competition-briefing/
Get more information about the Net Zero Living Programme: https://iuk.ktn-uk.org/news/the-innovate-uks-net-zero-thriving-places-programme-is-opening-soon-register-your-interest/
#NetZero #Decarbonisation #BehaviourChange #SystemsApproach #Barriers #Places #UKLocalAuthorities
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About The Author
Getting to Net Zero by 2050 would cost $9.2 trillion a year (McKinsey). That's not going to be good value for money. That's nearly one-tenth of global GDP. That money would be better spent on a myriad of things including educating the fifth of humanity who are illiterate and represent a 7% annual loss to the world's economy.
Maddeningly, there is no climate crisis. The Earth was warmer in the recent and distant past.