The CEO and the Salesman Podcast 
In this episode of The CEO of the Salesman Podcast, I sat down with Cat Long, co-founder of Trace, a company focused on guiding businesses toward net-zero emissions.
Cat delves into her background in experimental psychology and the importance of human-centered design, sharing her journey as an entrepreneur balancing profitability with sustainability.
Tune in to learn about:
→ The role of accountants as carbon advisors
→ Evolving sales strategies in sustainability
→ Insights into team dynamics and co-foundership in business
Don’t miss out on this insightful conversation—subscribe now and stay updated with more episodes on leadership and business strategy!
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