New Murabba in SDG Leadership | Driving Sustainable Urban Development in Saudi Arabia

We had the chance to sit down with New Murabba to discuss how the company embodies a visionary future for Saudi Arabia’s capital as part of the SDG Leaders campaign.

New Murabba, a landmark development in the heart of Riyadh, embodies a visionary future for Saudi Arabia’s capital. Designed as a modern, sustainable downtown, this innovative urban destination seamlessly blends cutting-edge technology with environmentally conscious practices. Unveiled by the Public Investment Fund (PIF) in February 2023, New Murabba has captured global attention for its ambitious scale and forward-thinking approach.

Spanning an impressive 19 million square meters, the development will accommodate over 120,000 residential units and is conceptualized as a “15-minute city,” where daily necessities and services are conveniently accessible within a 15-minute walk from residents’ homes.
At the center of New Murabba lies The Mukaab, an iconic 400-square-meter cube structure that will redefine Riyadh’s skyline. It harmoniously blends traditional Najdi architecture with futuristic technologies, including immersive holography.

Explore the insightful interview featured on CNBC: https://www.cnbc.com/advertorial/acumen/#new-murabba-sustainable-urban-development

Find out more: https://newmurabba.com/en/

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