How to build a profitable company using the subscription model in India? | Level supermind IBP Ep 17
Think School 
VIDEO INTRODUCTION:
This Video is Sponsored By Google Play.
In today’s episode of the Indian Business Podcast, in collaboration with Google Play’s Startup Spotlights, we’re excited to welcome Harshil Karia and Aayush Anand, the founders of Level Supermind. Join us as they share their journey in creating a leading mental wellness app that has garnered over a million downloads and a significant number of paying subscribers, all while being named Google Play’s App of the Year.
Discover the challenges they faced during app development, their innovative growth strategies, and how they built a loyal user base in a price-sensitive market. This episode is perfect for aspiring app developers, entrepreneurs, and anyone interested in the mental wellness tech landscape.
If you’re an aspiring entrepreneur or just curious about business growth, this episode is a must-listen! We’d love to hear your thoughts in the comments below!
Level Supermind App: https://install.lvl.fit/c832evwe0qt0k73e8m2a0u
Youtube channel: @LevelSuperMind.
0:00 – Trailer
1:40 – Intro
3:50 – How did you find a gap in the market?
8:30 – What kind of Market Research did you do?
12:20 – What is the MOM Test?
16:45 – What were the major insights from the MOM Test?
17:57- Breaking down the Science of Meditation
21:13 – When is the right time to develop an App?
23:39 – What are some Cost-effective Tools for App Development?
26:36 – How do you grow your User Base?
29:16 – What is the Product-Market Fit test?
34:53 – How do you prioritise problems as a Founder?
39:09 – Hyper-optimising with the help of Google’s Appscale Academy
41:46 – What is App store optimization (ASO)?
44:21 – What is a Benchmark Test?
46:55 – Understanding the AARRR Framework?
48:16 – What is an Aha Moment?
49:05 – Feature Based Retention
54:32 – Communication based Retention
00:59:05 – How to leverage and convert users into paying customers?
01:01:49 – How do you Catalyse Referrals?
1:03:20 – What is the Traction Market Fit?
1:05:15 – Tapping into Identified and unidentified segments
1:08:46 – Power of Content Marketing
1:13:35 – How effective is YouTube marketing?
Our Best Indian Business Case Studies:
1. Asian paints – https://youtu.be/jGT6ob8hV6M
2. Amul – https://youtu.be/nnwqtZiYMxQ
3. Haldiram – https://youtu.be/Z7P-t_yc8gE
4. Lijjat Papad – https://youtu.be/EdpoEmifW7M
✅Study Materials:
1. PMF Article: https://blog.superhuman.com/how-superhuman-built-an-engine-to-find-product-market-fit/
2. PMF Tool: https://forms.gle/WDTsMnMogr41Vos7A
3. Pricing survey (not competition benchmarking): https://forms.gle/NxkLy8bZnudWQEpPA
4. Sample RICE: https://docs.google.com/spreadsheets/d/1s6VE0QsFm5WqsiIiQYvyWmMV4Tyz68N_fxfwBJIgY5E/edit?usp=sharing
5. Product Newsletter to subscribe: https://dovetail.com/product-development/top-product-newsletters/
If you want to work with Level Supermind please do reach out to founders or write to us at hr@levelsupermind.com
Think School is a Digital School that we all deserved, but never had
►►Check out Think School’s Online courses: https://www.thethinkschool.com
#thinkschool #businesscasestudy #geopolitics
Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.
source
About The Author
It was 7 lakh per month yesterday in thumbnail, today it is 40 lakhs. Wow
I have been using this app for a year now and I think this app is amazing. Whether you want to stay fit physically or want to start meditation, this app has everything covered. The best part is the community you get of all the people who are using the app. You get to learn a lot from them as well
India & Canada on going issues topic video please
The amount of income that could be made is changing each time I open Youtube. At first, I saw 7LPM, then 70, now 40.😂😂
this iitian is bluffying …50l to 1 cr for an app dev ….then what about recurring expenses , an app is juxt an application , the real USP is the service it renders , if he beleives this (in this AI age)strongly let hm ping me we'll discuss and depending on the scale i can make it for much lesser , all i would do is knowing the nuances of dev i'll simply deploy people to develop it ….Freelancers
Ganesh I have a suggestion for you , see on a day to day basis a person who wants to grow business consumes a lot of content and a lot of good things get lost in the process . So can try to make a summery with a very very good content writer and you can either sell it or just offer it for free . This was a really good podcast but i certainly know that I will forget about the rice framework when needed . I hope so that this suggestion might be helpful
Thank you ganesh for bringing them ❤
He (so called first founder) is constantly breaking the other one’s conversation.
Guys, improve coordination and communication.
Good job !
Got it 🙌🏻
Great techie guys, knows what they're doing though I've serious reservations about one of their Co-Founders fortunately who wasn't in the podcast today as I would have immediately stopped it. Yes it's important to have a cashflow but maybe too early for them to focus n monetization as subscription model is limiting their growth. Loneliness is a serious issue in multiple age groups, globally and if the just focus on this with a better UI/UX they have huge potential to monetize outside India. An open source model aka a marketplace could be a much better business model as they already have validation, traffic, product, passion etc. but PURPOSE isn't so clear!
00:04 Importance of AI tools in video creation
02:14 Decoding the success of building a product with a large paying subscriber base
06:16 Meditation's role in enhancing performance and mental wellness.
08:22 Importance of going to market fast in building an app based product
12:32 Mom test helps understand user behavior for product improvement
14:43 Understanding user behavior and competition for content length
18:41 Mindfulness meditation with guided voice and music
20:39 Start with simple solutions before developing an app with limited capital
24:23 Automation can save time and effort in repetitive tasks
26:04 Prototype with customer feedback before app development
29:54 Testing product-market fit in early stages
31:43 Identify core users and understand their level of disappointment
35:26 Use Rise framework to prioritize features
37:24 Use the confidence and effort scales to prioritize features and projects.
41:06 Building a subscription model requires institutionalized framework and ecosystem partners.
42:53 Importance of App Store Optimization and Ratings
46:26 Importance of optimizing acquisition, activation, and retention stages in a business model.
48:24 Understanding user behavior for long-term retention
51:59 Focus on reducing effort and creating love around the product
53:46 Develop product intuition through external benchmarking
57:19 Increasing lifetime value of consumers
59:05 Building a successful revenue model
1:02:59 Focus on content and performance for significant revenue growth
1:05:01 Identifying and addressing mental health issues
1:08:37 Harnessing the power of content for brand growth
1:10:38 Using AI for personalized and timely notifications
1:14:16 Marketing strategy: Utilizing podcasts for credibility and partnership
1:16:02 Creating content to establish credibility and build trust
Bro I had gotten an interview at LevelsMind as an iOS developer, did some research about the company, found out it was beer biceps guys' company. Never interviewed at the company.
Thanks Ganesh bhaisa, for this great inforation.Really the value of this specific podcast is fantastic. Thanks a lot from my side.
its like watching product guys with marketing experience
brilliant podcast Ganesh. Threw so much light on what goes behind an app based business. Will surely inspire many more apps!
Hi Ganesh, I am interested in you communication masterclass but i have nothing to do with English, my all work is depend on Hindi only so i just want to know is your class focus on communication as whole or just focused on English communication.
A well-known example of how a creator can become the face of a brand, leading to its potential collapse without them, is Patanjali. Baba Ramdev has been the face of the brand since its inception, and people began trusting it largely because of his name and reputation.
Finest and one of the most enriching podcasts! Thank you for this.
Clearly visible how deeply these guys read about product, a lot to learn from them, amazing podcast!
Ganesh I am losing interest in your channel because your way of explanation is like bookish. Think of it🙂🙂🙂🙂
Thank you ganesh for the podcast one of the good podcast from your channel.
Suggestion:After the podcast just made a summary in the end of podcast like as you do in business case study and if possible just give us a summary ina written.
As usual, one more insightful case study.
Thanks Ganesh.
I wish we have case study with ANY solution on CORRUPTION across all Govt departments &
CASTE Discrimination still relevant in Rural or Semi-Urban areas.
These problems are never ending and seems to be on rise again.
There have been no confirmed reports of the U.S. arresting an Indian RAW (Research and Analysis Wing) agent recently, but if such an event were to occur, it could be seen as part of a larger strategic message from the Biden administration to India. The context you are referring to touches on several critical geopolitical dynamics: the U.S.-India relationship, U.S. support for Canada amidst the diplomatic tensions between India and Canada, and the broader international scene, including BRICS.
Hypothetical Scenario and its Implications:
If an Indian RAW agent were arrested by the U.S., it could be interpreted as a diplomatic signal or pressure tactic against India, especially in light of current global developments. Such a move might not only be a way to caution India ahead of the 2024 U.S. presidential elections but also in relation to India’s role in global alliances like BRICS.
1. U.S. Elections and Indian Business Support:
The upcoming U.S. elections are highly competitive, with President Joe Biden seeking re-election while former President Donald Trump remains a major contender. Historically, Indian-American businessmen and members of the diaspora have contributed to U.S. political campaigns. If Biden is not receiving adequate financial or political support from these business circles, and instead, this support is being directed toward Trump, Biden's administration could feel the need to assert pressure on India in various ways.
Possible Message from the Biden Administration:
On Funding and Support: “If Indian businessmen continue to fund Trump’s campaign rather than supporting Biden, there could be repercussions in the form of strained diplomatic relations or economic policies less favorable to India.”
On Diplomatic Pressure: Arresting an Indian agent could be a symbolic move, suggesting that the U.S. is willing to take strong actions if India does not realign itself with Biden’s political interests.
On International Support: The U.S. might threaten to limit or withhold international backing for India on issues like trade, defense cooperation, or diplomatic support in multilateral forums.
2. U.S. Support for Canada Amidst India-Canada Tensions:
There is speculation that the U.S. might be keeping the Khalistan issue alive as a strategic tool to use against India in the future. If India were to grow closer to China and Russia, especially through alliances like BRICS, the U.S. could potentially leverage the Khalistan movement as a way to exert pressure on India. By keeping the issue unresolved, the U.S. might aim to destabilize India internally or weaken its global standing if India does not align with U.S. interests, particularly in geopolitical matters involving Russia or China.
The recent diplomatic fallout between India and Canada—sparked by Canadian Prime Minister Justin Trudeau’s accusations linking India to the killing of a Sikh separatist—has put pressure on the U.S. to take sides. While the U.S. has maintained a cautious stance, it has shown subtle support for Canada by urging India to cooperate in the investigation.
If the U.S. is increasing its support for Canada while simultaneously taking action against Indian interests, such as the hypothetical arrest of an Indian RAW agent, this could be a signal to Prime Minister Modi that India should align more closely with U.S. expectations, both politically and financially.
3. BRICS Summit and Russia’s Role:
India’s increasing engagement with BRICS (Brazil, Russia, India, China, South Africa) and its participation in the upcoming BRICS summit in Russia further complicates the geopolitical dynamics. BRICS is often viewed as a counterbalance to Western-dominated institutions like the G7. The U.S. may view India’s deepening ties with Russia and China through BRICS as contrary to its own strategic interests, especially in the context of the Ukraine conflict, where India has maintained a neutral stance.
Message Regarding BRICS:
The U.S. could be signaling to India that its growing involvement in BRICS, particularly in partnership with Russia and China, might result in strained relations with the West. This pressure could be a way to ensure that India remains strategically aligned with U.S. interests rather than moving too close to Russia or the China-led bloc.
4. Pressure on India – The Bigger Picture:
The combination of these factors—funding concerns in the U.S. elections, India-Canada tensions, and India’s role in BRICS—could be prompting the Biden administration to increase pressure on India. The hypothetical arrest of a RAW agent, symbolic gestures like supporting Canada, or other diplomatic moves might be part of a broader strategy to signal that India needs to reconsider its stance in both U.S. elections and global alliances.
Why does it feel that Harshil always interrupts Aayush when he speaks.
Please upload podcast on spotify
22:20 Or if you're building a tech product it's better to have a good Tech co-founder as this will be very helpful for your initial stages of building a tech business.
16:17 buddy, I have daily chores Apart from work, This is 9:50 am and I listen until I am done with chores
Best podcast channel ever.
I'd be very very disappointed if this closes down
Please always continue creating such deep, insightful podcasts, I am always up for podcasts of any length
Bhai, Congratulations! 🎉❤
For Tejaswini 🙂
There was a time when we were looking forward to Think School case studies.
That era is now long gone –
Adios!
Unsubscribed
The Podcast discussion conversation with APP development creating APP The Product marketing through APP The AARRR Strategy The App Store Optimization ( ASO) Benchmark test the product user data Google play consoles on apps The conversation on Profit on subscriptions model business The Mental health fitness app The fitness app & its business subscription model The Business on mental wellness health For anixety heath care of people The Business podcast with level superminds app The Business strategy marketing on fitness app
Love the way how the host questions, listens to them and then summarize it; from then organically directing to next topic. He kept noting which in turn acts a nudge for the guests to give more clarity. In the end summarized everything. This is something all other podcasts miss or doesn't do diligently. Great work Think School.
I think you guys deserve a big treat from audience..working so amazing👌
1:02:17 how do you know if people are exiting the app? like if no. of daily users drop do you count that as churn or is there any other way to count that?
Found very useful for aspiring entrepreneurs like me ….
This is a full ad there are other very good profitable saas company who is doing good in their business without any creator support we don't have Ranveer as co-founder and building app is a very easy task i myself launched 10 but got failed because of marketing
Product development on steroids
Whatever they are talking about is taught in a product management course. At 39:00, you asked where you can learn all these things. You can choose any product management course or book, which will teach you everything.
Every bit of this podcast is valuable, and I cannot stress enough the amount of information I am gaining from it. These guys are sharing incredibly insightful data and their experience of taking an app from the zero-to-one journey.
AARRR, also known as Pirate Metrics, is crucial for the success of a product. By adding another 'A' to these metrics, we get AAARRR (Awareness, Acquisition, Activation, Retention, Referral, Revenue). Essentially, you need to optimize your app at each stage to create a successful or viral product.
At 1:03:00, he discusses TMF, which actually refers to the Awareness stage in the funnel. The more educated and aware your users are, the easier it becomes to acquire customers.
Currently, they are optimizing the Awareness stage by spreading information across various channels. This podcast is an excellent way to create mass awareness about their product or industry.
Now we know why Ayush sir got promoted to Co-founder, it was just amazing 🤩
Finally Art of user research being appreciated 14:16
Itney saare terms sunkar DKD ho gaya. 😅
But a really good podcast ❤
Very informative & insightful. The importance of frameworks, PFM, RICE model, ASO etc. gave me an understanding of entrepreneurial streak of these talented ppl. Could you share the email address mentioned by Ayush in the end? Thanks again Thinkschool. Much appreciated!!
I 16:20 watch your episodes while eating and at gym.
Useful podcast! But the frequency of ads coming in during the pod is really annoying – I mean an ad every 5-7 minutes of listening in is a big red flag not to come back to this channel
Great Learning Experience With You Guys.
First Time Viewer of Think School.
Thanks A Lot
This helps.
I done Vipassana 2 times in my life, what he said about Vipassana is 100% true. Trust me folks Vipassana is game changer…… !! Must attend once in your life!!
Super content…class apart from the rest!
It was kind of ideal video to build my business